Mora Bassa is the trade company of Riccardi Luigi winery located in Montescano, which aims to promote the Italian good wine.
Born to reduce the “distance” between production and consumers, ensure, with its own brand, the organic and traditional wine production methods.
Always Mora Bassa is distinguished by the exchellance of its own wine, by the modern and artistic imprint of the labels  and for the capacity to anticipate fashions and trends, saving the authentic territory connection.
Luigi Riccardi with Paolo Dondena are protagonists of this business project that today helps to promote their own wine in Italy and abroad, through commercial relationships with leading companies in the world.


Riccardo Guasco is an italian painter and illustrator based in Alessandria and he’s the designer of Mora Bassa labels.
He loves old posters of the 30’s, Picasso, Depero, Feininger, the russian suprematism, the cubism and heroic cycling of old times.
His illustrations appear on advertising campaigns, magazines, books, hats and bicycles. He’s happy to have worked with New Yorker, Los Angeles Magazine, Eni, Diesel, Longines, Greenpeace, Emergency, Campo Viejo, Rapha, Vanity Fair, Rai, Poste Italiane, L’Espresso, Vogue, Architectural Digest, Selle Royal.

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